[PDF] The New Strategic Brand Management Download

The New Strategic Brand Management PDF
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Release Date: 2008
Size: 22.33 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 560
View: 6187

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The New Strategic Brand Management

Book by Jean-Noël Kapferer, The New Strategic Brand Management Books available in PDF, EPUB, Mobi Format. Download The New Strategic Brand Management books, Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.




[PDF] The New Strategic Brand Management Download

The New Strategic Brand Management PDF
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Release Date: 2012-01-03
Size: 16.10 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 512
View: 5414

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The New Strategic Brand Management

Book by Jean-Noël Kapferer, The New Strategic Brand Management Books available in PDF, EPUB, Mobi Format. Download The New Strategic Brand Management books, Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; it remains at the forefront of strategic brand thinking.




[PDF] The New Strategic Brand Management Download

The New Strategic Brand Management PDF
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Release Date: 2004
Size: 49.14 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 497
View: 213

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The New Strategic Brand Management

Book by Jean-Noël Kapferer, The New Strategic Brand Management Books available in PDF, EPUB, Mobi Format. Download The New Strategic Brand Management books, Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "Managing a brand without reading this book is like driving a car without your license." - Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea "Kapferer's hierarchy of brands is an extrordinary insight" - Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press "One of the definitive resources on branding for marketing professionals worldwide." - Vikas Kumar, The Economic Times, India "One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." - Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand Management The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including: brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding. The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.




[PDF] The New Strategic Brand Management 5th Edition Download

The New Strategic Brand Management  5th Edition PDF
Author: Jean-Noël Kapferer
Publisher:
Release Date: 2012
Size: 75.90 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 512
View: 4991

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The New Strategic Brand Management 5th Edition

Book by Jean-Noël Kapferer, The New Strategic Brand Management 5th Edition Books available in PDF, EPUB, Mobi Format. Download The New Strategic Brand Management 5th Edition books, Kapferer's essential, definitive reference source on brand management and strategic brand thinking for all marketing professionals and students.




[PDF] Strategic Brand Management Download

Strategic Brand Management PDF
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Release Date: 1997
Size: 71.83 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 443
View: 3214

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Strategic Brand Management

Book by Jean-Noël Kapferer, Strategic Brand Management Books available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.




[PDF] Strategic Brand Management Download

Strategic Brand Management PDF
Author: Jean-Noel Kapferer
Publisher:
Release Date: 2000-07-01
Size: 59.21 MB
Format: PDF
Category :
Languages : en
Pages : 341
View: 4771

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Strategic Brand Management

Book by Jean-Noel Kapferer, Strategic Brand Management Books available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, "Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets.




[PDF] Re Inventing The Brand Download

 Re inventing the Brand PDF
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Release Date: 2001
Size: 21.28 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 234
View: 296

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Re Inventing The Brand

Book by Jean-Noël Kapferer, Re Inventing The Brand Books available in PDF, EPUB, Mobi Format. Download Re Inventing The Brand books, Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.




[PDF] Strategic Brand Management Download

Strategic Brand Management PDF
Author: Richard Rosenbaum-Elliott
Publisher: Oxford University Press
Release Date: 2011-03-10
Size: 71.52 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 303
View: 4233

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Strategic Brand Management

Book by Richard Rosenbaum-Elliott, Strategic Brand Management Books available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, `I find it an interesting read. I appreciate the in-depth psychological discussions and students will be happy with a short branding book.' Csilla Horvath, Radboud University Nijmegen --




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