[PDF] Media Management Download

Media Management PDF
Author: B. K. Chaturvedi
Publisher: Global Vision Pub House
Release Date: 2009
Size: 18.24 MB
Format: PDF
Category : Education
Languages : en
Pages : 368
View: 2915

Get Book

Media Management

Book by B. K. Chaturvedi, Media Management Books available in PDF, EPUB, Mobi Format. Download Media Management books, Media Management fills a void in the growing field of media management. More and more, colleges and universities are teaching media management courses, mostly in response to studentsâ¬" needs and requests. In this flourishing field, there were no refereed periodicals in which media management scholars could regularly get published and that provided information on the latest media management theories and practices. The text of this book is ideal for students of management because it takes into account flexibility, individuality, and creativity as students face realistic problems and opportunities mirrored in the professional world.




[PDF] Media Management Download

Media Management PDF
Author: George Sylvie
Publisher: Routledge
Release Date: 2009-03-04
Size: 44.41 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 432
View: 1204

Get Book

Media Management

Book by George Sylvie, Media Management Books available in PDF, EPUB, Mobi Format. Download Media Management books, Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.




[PDF] Media Management Download

Media Management PDF
Author: C. Ann Hollifield
Publisher: Routledge
Release Date: 2015-08-11
Size: 60.12 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 416
View: 4200

Get Book

Media Management

Book by C. Ann Hollifield, Media Management Books available in PDF, EPUB, Mobi Format. Download Media Management books, Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.




[PDF] Handbook Of Media Management And Economics Download

Handbook of Media Management and Economics PDF
Author: Alan Albarran
Publisher: Routledge
Release Date: 2006-04-21
Size: 47.11 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 750
View: 2361

Get Book

Handbook Of Media Management And Economics

Book by Alan Albarran, Handbook Of Media Management And Economics Books available in PDF, EPUB, Mobi Format. Download Handbook Of Media Management And Economics books, This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.




[PDF] Media Management Download

Media Management PDF
Author: Andrej Vizjak
Publisher: Springer Science & Business Media
Release Date: 2012-11-02
Size: 39.52 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 186
View: 5220

Get Book

Media Management

Book by Andrej Vizjak, Media Management Books available in PDF, EPUB, Mobi Format. Download Media Management books, As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.




[PDF] Media Management Download

Media Management PDF
Author: Bernd W. Wirtz
Publisher: Springer Nature
Release Date: 2020
Size: 20.23 MB
Format: PDF, ePub
Category : Communication
Languages : en
Pages :
View: 6086

Get Book

Media Management

Book by Bernd W. Wirtz, Media Management Books available in PDF, EPUB, Mobi Format. Download Media Management books, This textbook offers business, communication, journalism and media science students an introduction to media management. It covers a broad range of topics, including the management of print and audio-visual media as well as digital media outlets. Adopting a structured analysis approach, it compares different sectors of the media industry, with a particular focus on business models in media management. It also features case studies, including on Google, iTunes and Craigslist, to provide readers with hands-on, practical examples of media management, while review questions at the end of each chapter help them understand the content discussed. Given its scope, the book will appeal to undergraduates and graduates of (media) management, communication science and business administration, as well as practitioners. "Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, Publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book "Media Management" is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG.




[PDF] Media Management In The Age Of Giants Download

Media Management in the Age of Giants PDF
Author: Dennis F. Herrick
Publisher: UNM Press
Release Date: 2012
Size: 73.80 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 399
View: 4811

Get Book

Media Management In The Age Of Giants

Book by Dennis F. Herrick, Media Management In The Age Of Giants Books available in PDF, EPUB, Mobi Format. Download Media Management In The Age Of Giants books, The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.




[PDF] Media Management Download

Media Management PDF
Author: Jan Wicks, LeBlanc
Publisher: Routledge
Release Date: 2014-04-04
Size: 40.97 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 336
View: 4248

Get Book

Media Management

Book by Jan Wicks, LeBlanc, Media Management Books available in PDF, EPUB, Mobi Format. Download Media Management books, Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.




[PDF] Media Management Download

Media Management PDF
Author: George Sylvie
Publisher: Taylor & Francis
Release Date: 2008
Size: 17.77 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 414
View: 3410

Get Book

Media Management

Book by George Sylvie, Media Management Books available in PDF, EPUB, Mobi Format. Download Media Management books, Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.




[PDF] Electronic Media Management Revised Download

Electronic Media Management  Revised PDF
Author: Peter Pringle
Publisher: Taylor & Francis
Release Date: 2013-06-26
Size: 76.20 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 432
View: 4581

Get Book

Electronic Media Management Revised

Book by Peter Pringle, Electronic Media Management Revised Books available in PDF, EPUB, Mobi Format. Download Electronic Media Management Revised books, The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.




Powered By WordPress | LMS Academic