[PDF] Brand Management Download

Brand Management PDF
Author: Harsh V. Verma
Publisher: Excel Books India
Release Date: 2006
Size: 26.35 MB
Format: PDF
Category : Brand name products
Languages : en
Pages : 477
View: 1586

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Brand Management

Book by Harsh V. Verma, Brand Management Books available in PDF, EPUB, Mobi Format. Download Brand Management books, Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.




[PDF] The New Strategic Brand Management Download

The New Strategic Brand Management PDF
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Release Date: 2008
Size: 77.45 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 560
View: 5933

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The New Strategic Brand Management

Book by Jean-Noël Kapferer, The New Strategic Brand Management Books available in PDF, EPUB, Mobi Format. Download The New Strategic Brand Management books, Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.




[PDF] Strategic Brand Management Download

Strategic Brand Management PDF
Author: Jean-Noël Kapferer
Publisher: Simon and Schuster
Release Date: 1994
Size: 24.34 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 341
View: 565

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Strategic Brand Management

Book by Jean-Noël Kapferer, Strategic Brand Management Books available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.




[PDF] Luxury Brand Management Download

Luxury Brand Management PDF
Author: Michel Chevalier
Publisher: John Wiley & Sons
Release Date: 2012-05-18
Size: 20.56 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 320
View: 1153

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Luxury Brand Management

Book by Michel Chevalier, Luxury Brand Management Books available in PDF, EPUB, Mobi Format. Download Luxury Brand Management books, The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.




[PDF] Strategic Brand Management Download

Strategic Brand Management PDF
Author: Kevin Lane Keller
Publisher: Prentice Hall
Release Date: 2013
Size: 23.13 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 562
View: 4988

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Strategic Brand Management

Book by Kevin Lane Keller, Strategic Brand Management Books available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.




[PDF] Contemporary Brand Management Download

Contemporary Brand Management PDF
Author: Johny K. Johansson
Publisher: SAGE Publications
Release Date: 2014-01-17
Size: 45.96 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 272
View: 260

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Contemporary Brand Management

Book by Johny K. Johansson, Contemporary Brand Management Books available in PDF, EPUB, Mobi Format. Download Contemporary Brand Management books, Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.




[PDF] Brand Management Download

Brand Management PDF
Author: Saurabh Aggarwal
Publisher: Global India Publications
Release Date: 2008
Size: 74.44 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 272
View: 6084

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Brand Management

Book by Saurabh Aggarwal, Brand Management Books available in PDF, EPUB, Mobi Format. Download Brand Management books, Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.




[PDF] B2b Brand Management Download

B2B Brand Management PDF
Author: Philip Kotler
Publisher: Springer Science & Business Media
Release Date: 2006-09-22
Size: 19.30 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 357
View: 2845

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B2b Brand Management

Book by Philip Kotler, B2b Brand Management Books available in PDF, EPUB, Mobi Format. Download B2b Brand Management books, This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.




[PDF] Brand Management Download

Brand Management PDF
Author: Leslie De Chernatony
Publisher: Dartmouth Publishing Company
Release Date: 1998
Size: 56.58 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 375
View: 4634

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Brand Management

Book by Leslie De Chernatony, Brand Management Books available in PDF, EPUB, Mobi Format. Download Brand Management books, The International Library of Management is a comprehensive core reference series comprised of the most significant and influential articles by the leading authorities in the management studies field. The collections of essays is both international and interdisciplinary in scope and provides and entry point for investigating the myriad of study within the discipline.




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